is a heavy coffee drinker who creates and tells stories through design ☕️
My name is Siddhi and …
a UX designer passionate about creating intuitive, inclusive, and delightful digital experiences. With hands-on experience across startups in India and a degree from University of Michigan, I bring a global perspective and a problem-solving mindset to every project.
Whether I’m designing for news platforms, ironing services, or skin care quizzes, I dive deep into user behavior, collaborate closely with teams, and iterate fast. I believe in the power of thoughtful design to make everyday interactions smoother, more meaningful, and more human. My secret sauce? A blend of creativity, data-driven insights, and a dash of curiosity.
What I bring to the table
Digital experiences that engage users and help your startup stand out from day one
↘ Experiences
General Motors
Product Designer (Contract)
Jan 2025 - May 2025
Reduced driver task time by 30% by designing low-cognitive-load HMI flows using iterative prototyping and usability testing.
Improved product quality by identifying and filing 50+ UI bugs during QA audits and collaborating with developers to resolve them.
Simplified complex vehicle interactions by developing consistent interaction logic aligned with design system standards.
Lasso Loop
User Experience Designer (Apprenticeship)
Jan 2025 - May 2025
Elevated user signups 5.6× by designing 40+ WCAG-compliant screens and applying insights from mixed methods research including interviews and surveys.
Constructed a platform-wide design system with reusable tokens, ensuring visual and functional consistency.
Optimized user flow conversion by 60% through A/B testing and analyzing behavioral data to inform design revisions.
Michigan Engineering
Visual Design & Accessibility Consultant
October 2023 - December 2024
Created a research report with an overview of the UX design process to advocate the importance of design thinking across teams.
Audited and remediated 3 high-traffic websites, raising WCAG compliance from 60% to 90% by performing usability testing, competitor analysis, heuristic evaluation, stakeholder interviews, persona creation, wireframes, and high fidelity prototypes.
Streamlined navigation flows, decreasing page-finding time by 35% via structured usability testing and analysis.
ETG
UI/UX Designer
Jan 2023 - July 2023
Translated insights by leading 4+ cross-functional sprints with PMs and engineers to ship core functions of the product.
Partnered with designers/devs to ensure functional implementation of design specifications for mobile applications, significantly increasing user satisfaction scores on the App and Google Play Store by 40%
Built a component library with reusable header and footer components, used by 15+ designers, reducing development time from 400 minutes to near zero per build, saving 100+ hours, and improving consistency.